How to use YouTube to Promote your Business
YouTube is one of the biggest social media platforms today and is one of the BIG 4, which includes Facebook, Twitter, and Instagram. Of the four, YouTube is the second biggest in the world, but amazingly, many businesses do not fully harness the platform's potential to grow their business. For those businesses that do, they continue to expand their audience and increase their conversion rates. Before we move on, it is important that we explain why YouTube is a viable social media platform to generate more leads for your business.
The viability of YouTube as a Promotion Tool
Successful brands rely on marketing to engage potential clients, so they go to platforms or places where they can advertise to the greatest number. YouTube is the second largest social media platform in the world, with more than one billion subscribers. More than one billion hours’ worth of videos are screened on YouTube every day by people between the age of 18-49 years old. In the US alone, people between the ages of 18-34 watch content on Youtube more than any cable TV network.
This 18-49 age range is key for advertisers because people within this age bracket are most economically active and represent a significant portion of buyers. Considering the platform's constant growth, this audience just keeps growing on the platform, representing an even greater opportunity to engage.
How to promote your business on YouTube
So, how do you promote your business on YouTube? Here are some methods.
Create a Strategy
The first thing you need to do is to create a YouTube strategy. To create a winning strategy that will benefit your business, identify your business goals. Your goals may be to improve brand awareness, get more leads and increase conversions, drive traffic to your website, or just to improve sales. Knowing what you want to achieve with your YouTube content is a key first step.
Create Appealing Content
The next step to take if you want to market your business on YouTube is to create appealing content. Your business goals should determine the kind of content you create. Creating the right videos will help you avoid spending too much money on promotions. If you want to generate brand awareness, you need to produce videos that expose your business's vision, mission, and brand values. Adding things such as How To educational videos that teach people how to do certain things are also very helpful and popular. You may also publish interviews with major influencers or even create and publish animated videos.
Convert your Audience to Leads
Once you've caught the attention of the right audience and gained quite the following, you need to convert them into leads. To do this, you will need to be more engaging. Testimonial videos where users of your product or service talk about the value they derived from using your product are very effective since they will view actual customers that have benefited from your business. Product demonstration videos are also very effective and are quite engaging for users. When users are able to see the benefits of using your brand, they will be more willing to buy what you are selling.
Manage your YouTube Channel
Getting the right reaction to your videos does not necessarily mean that you have met your overall goal. Successful businesses constantly review and change their marketing strategy to obtain better results, and so should you.
Furthermore, you should manage your channel effectively to keep your subscribers engaged. One way to manage your channel effectively is to post videos regularly. Another step is to ensure that you respond to comments on your videos as often as possible since users like to be acknowledged. To assist with tracking and responding to comments, YouTube Business is another great step. It also helps you monitor what people are saying about your brand and channel. If you research online, you will find there are many 3rd party tools you can utilize to track, save, monitor comments and even schedule comments for future publishing.
Use Content Creation Tools
The quality of your videos reflects positively or negatively on your brand. Before you publish a video, make sure that it is of good quality and represents your brand in a positive way. Today, there are many tools you can use to create live-action videos or animation videos. If you have the time and resources, consider using a combination of live and animated videos for a more engaging effect. Tools like Slidely Promo and Wave are great for live-action videos. A great tool for animation is Vyond . Using the right tools will help you create quality videos that will lead to higher lead generation.
Search Engine Optimization is Key
YouTube is a search engine for videos, so SEO is key if you want your YouTube business promotion to be successful. If you do optimization correctly, people will be able to find your videos easily. When doing search engine optimization, make sure you do the following:
- Use keywords: use keywords that represent your brand and video so search engine crawlers will understand what the video is all about. You may also review keywords with a Chrome extension install called TubeBuddy.
- Use Headlines and Descriptions: Use your chosen keyword in the headline and video description for more clarity.
- Use Tags: If you want higher visibility, use tags for each video you post on the channel.
- Increase watch time: YouTube will promote videos that people spend more time watching than those opened and closed for a short time. This is why it is important to create good content and use the right keywords and tags to promote them.
- Encourage comments: If your videos attract more likes and comments, YouTube will make them more visible. To encourage comments, respond to comments posted by viewers to elicit more interactions.
- Boost subscriber numbers: Last but not least is to boost your subscriber numbers to make your channel more relevant. New subscribers raise your reputation and make your channel more visible. Make sure to encourage users to subscribe to your channel.
Using some or all of the tips we have provided can help you to promote your business and generate more leads on a steady basis. The key to successful YouTube marketing is creating quality content and marketing your videos consistently to the right audience.
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