How to Gain Followers on Twitter
A strong online presence is one of the most important elements that any business needs in order to succeed these days. If you want to stay connected with your customers and be a step ahead of the competition, you will need to have an active account on at least one of the major online social networks. Twitter, in particular, is an excellent channel for growing your business.
However, simply having a Twitter account will be useless unless you have a decent number of followers who will see your tweets and engage with your posts. But how can you get more followers on Twitter? That is precisely the question that we will answer in this blog.
Organic versus Inorganic Followers
Before we get into the steps of how to gain followers on Twitter, let us quickly discuss the differences between organic and inorganic followers. Inorganic followers are followers that you buy from websites that specifically offer this service. You can usually buy followers by the hundreds, starting with a minimum of 100. The price mostly depends on the number of followers you want. Soon after you make the purchase, you will instantly have a horde of new followers on your account.
Organic followers, on the other hand, are those that follow you on their own accord. They may have seen something they like in your tweets, or they may have seen your content through a hashtag or a repost. In any case, organic followers are real people that usually improve engagement on your page by a large margin.
Effective Ways to Gain Organic Followers
Both organic and inorganic followers can help you grow your business on Twitter but in slightly different ways. In this article, we will talk about the steps you can take in order to gain organic followers for your Twitter account.
Complete Your Profile
An incomplete profile indicates that you are not really serious about building a good online presence for your business. Make sure that all the elements in your Twitter profile are filled out so that your viewers can immediately see, just by looking at your profile, what your business is all about. Also, it is very important to choose a suitable profile photo that is an accurate representation of your business identity.
Post Relevant Tweets
Your content doesn’t necessarily have to be always directly about your products or services. But you do have to make sure that you post things that are interesting to your audience. If there is a currently trending topic, you can use this to your advantage by adding relevant hashtags or using some of these recommended strategies.
Original content is always good but it can sometimes be hard to come up with original tweets several times a day. This is why it is also a good idea to mix in some great retweets that are sure to get positive feedback. Often, these are the posts that are funny, inspirational or educational. In order to pick the most relevant posts, you would have to know what your audience likes.
Balance Your Text Content with Images
Twitter posts are generally short and easy to read. However, some people still tend to skip text content and focus only on visuals. Thus, it is important to post images once in a while in order to grab the attention of your followers. Do make sure that the graphics are still relevant to your business in one way or another.
Have a Regular Posting Schedule
The more active you are in tweeting, the more followers you can gain. As a matter of fact, if you do not post very actively or consistently, you can even lose followers, which is the exact opposite of what we are trying to do. According to experts, if you are hoping to gain followers, the ideal number of tweets per day should be anywhere between 5 and 15.
It is also good to have a schedule for posting on Twitter. You don’t have to post right to the exact minute of every single day but it would be a good idea to have a consistent routine for posting. This creates consistency and reliability, which will project image of your business to the public.
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