How to Gain Facebook Likes on a New Facebook Page
Creating a new Facebook page?
According to the latest data from Oberlo.com, there are more than 2.8 billion active users on Facebook today. Of these, 1.84 billion log in to social networking sites at least once a day. With such a large potential market, it is no surprise that both online and offline businesses are setting up their pages on Facebook. Indeed, having a Facebook page for your business is a great way to be easily visible to millions of potential clients. It is also a proven way to establish a strong online presence across the globe.
With all those users on Facebook, it’s definitely possible to amass thousands of likes even shortly after launching your page. In fact, a lot of successful businesses and individuals have been able to do just that. However, it’s not something that comes automatically. You have to do some work before those likes start coming in. Here are some of the most reliable ways to increase the likes on your Facebook page.
Create an Interesting and Credible Page
This may sound obvious but some owners of Facebook business pages fail to complete some of the most important steps in making a great page. For example, you have to make sure that your Page Info section is complete. Do not leave any of the items blank, like the date your business was founded or the description of your business. Some people think that only the contact information is important to add but that is not the case. The more information you have in your About section, the more credible you will be to your potential customers.
Choose an Attractive Profile Photo
This image will be the first visual representation of your business on Facebook so you have to choose it wisely. Typically, businesses use their official logo as the profile photo, which makes perfect sense. However, there is no rule that you have to use your logo so you are actually free to use any image that you think will represent your business well. If you have an outstanding product that you want to feature, you can use it as your profile photo.
The same is true with choosing a cover photo. There are countless ways to make your cover photo attractive and all you have to do is get creative. Again, you can feature some of your products or maybe you can show your hard-working team in action. Recent Facebook updates also allow you to use short videos for your profile and cover photos.
Use the Like Us Icon
With a new Facebook page, you will have to exert a lot of effort on putting your page out there so that people know it even exists. The Like Us icon is very useful for this purpose as it will easily let people know how to find your page, while enticing them to like the page as well. You can use this icon on your business cards, posters, and other marketing material. You can also add a Like Us on Facebook link to your email signature, as well as on your blog or website.
Cross-Promote on Other Social Networking Sites
If you have a Twitter or an Instagram account, you can use these to get more likes for your Facebook page. All you have to do is choose one of your more interesting Facebook posts and share this on your Twitter or IG account. Your followers from these other social channels will then be aware of your Facebook presence and may be enticed to giving you a like.
Hold Contests and Promotions
It is very common for businesses to hold contests online where one of the criteria for joining is to like a certain page. In fact, with some of these contests, all you have to do is to like the page and you automatically get an entry. It sounds like a very direct strategy but it will actually be very effective in increasing the likes on your page. The more interesting your contest prizes are, and the more exposure your contest gets, the more likes your page is going to get as well.
Similarly, you can also use other forms of engagement with the public. Answering surveys and short online forms is also another way to get people to like your page. Another very effective method is to give out discounts or giveaways.
Use Images and Graphics with Your Posts
People tend to get attracted more to graphics rather than text. If you post a long block of text, it won't matter how interesting or relevant the content is. Most people will skip it and just scroll through the rest of their newsfeed. But if you combine catchy graphics with your text, people will pay attention. This will get them to read your post and make them more likely to click on the Like button.
Post Viral Content
If you post something very funny, relatable or entertaining on Facebook, people would automatically share it. Each share would like directly back to your page. Not everyone who sees the post will click on your page but there is a significant percentage that will.
Creating your own original content that will go viral is not easy. A better way of going about it is to find interesting memes or videos that people will be highly interested in. Just make sure that the content of these videos has something to do with your products or services. Stay away from random posts that are irrelevant to your business.
Invite Your Post Likers to Like Your Page
Let's say one of your posts becomes really viral and gets thousands of reactions. Surely, not all of these users have already liked your page. But now that they have liked one of your posts, you can easily invite them to like your actual page.
All you have to do is click on the list of people who have liked your posts and a list will pop up with an Invite button beside each name that has not already liked your page. Go through this list and invite everyone. It can be a tedious process but statistics show that more than 50% of users that you invite this way are apt to actually like your page.
Use Facebook Ads
If you are willing to spend a few dollars on your marketing methods, using Facebook ads is one of the ways that can really give you value for money. The level of ad targeting that Facebook uses is very detailed. You can specify your target audience and Facebook will show your ads to this audience. Since these are the people who are probably already interested in the products or services that you offer, there is also a good chance that they will click like when they see your page on their newsfeed.
These are just some of the most effective ways to gain likes for a new Facebook page. The best set of strategies will vary across different pages. You might have to experiment with different strategies before finding the most effective combination. In any case, it is very important to plan carefully and be observant to see if the approach you choose is indeed getting you the likes your page needs.
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