What Is Google Trends and How Can It Help with Your Business?
We all know that Google is the go-to resource for anyone who needs to find any kind of information online. Maybe you use it to get answers to satisfy your curiosity. Maybe you use it to help with your child’s homework. But this search engine does so much more than that. In fact, did you know that they also have a tool that can help you efficiently grow your business? It’s called Google Trends. We will show you just how you can use it to turn most kinds of business into a booming success.
What Is Google Trends?
Before we start to show you how this highly versatile tool can help with your business, let us first understand what it is. Google Trends is a search analysis website that makes use of the data from the Google search engine.
This tool generates graphs based on the search queries that users enter into Google. It can show you the most popular searches in a particular region or language. It can compare the volume of search queries during different time periods, and so on. And if you look more closely, you will see that there are also filters that let you go through the results by sub-region. It can also recommend related topics that may also be relevant to your business.
Ways That Google Trends Can Help in the Different Stages of Business
With the basic function of Google Trends that we had just described, it is now easy to visualize how it can be an excellent business tool. To be precise, it can help in many different stages of running a business. From conceptualization of the business all the way to finding the best market for your products, it can definitely be a vital tool.
Validation of Business Ideas
All businesses start with great ideas. However, you can never be sure of the feasibility of these ideas without doing adequate research. In other words, you first need to find out if there is a market for your intended product or service. Google Trends can provide you with abundant information to help you validate or reject your business ideas. With this data, you can establish sure footing before you actually take steps to launch the business.
All you have to do is to come up with key words or phrases that have to do with your intended business. Enter these into Google Trends and check the results. These results will show you if there is a high or low interest in the search phrase. They would also indicate the market interest in the product or service.
Based on the graphs generated by Google Trends, the data can also demonstrate a cyclical interest. In this case, your business idea might be a seasonal one. It can have spikes or high points during certain time frames, and low points during others. These trends can give you a fairly accurate idea of how to plan your business marketing strategies in the future.
Communicate with Potential Customers
It is very important to be able to know your clients on a more personal level. This will allow you to better provide what they really need. As soon as Google Trends has given you sufficient validation of your business idea, you can take the next step and communicate with your target market. By looking at the data generated by Google Trends, you will be able to see the demographics from which the relevant search queries have come. These could be a rough estimation of the kind of people who would be most interested in your business.
If you can afford a large and somewhat costly focus group, that would be great. However, you don’t really have to spend much as you can already get valuable feedback even from casual discussions. However, you do have to make sure that all the different groups in your target market are adequately represented in your interviews.
Stay on Top of Business Trends at All Times
Just because you have already successfully launched your business does not mean you can already stop monitoring trends. As a matter of fact, it is now even more important to stay on top of the market so that you can continue giving your clients what they need.
Demand changes over time and through the different regions. Fortunately, Google Trends has tools that can help you track the changes depending on the location of the search, on the specific keyword used, and so on. There are also filters that you can use so that only searches in Google Shopping are displayed. With all these features, Google Trends can definitely enable you pinpoint all the changes easily and allow you to make the necessary adjustments to your marketing and sales strategies.
Hone Your Marketing Techniques
Google Trends is very useful for making your own business analysis procedures. But now that you know how it works, you can also use it to your advantage and make your website come up more frequently in the search results. The easiest way to do this is through search engine optimization. This technique largely involves making use of relevant keywords strategically throughout your marketing copy.
In order to boost the effectiveness of your marketing and sales copy, you will have to infuse as many of the relevant keywords into the text. But of course, you should do it in a way that reads naturally. Google Trends can let you know which keywords and phrases are the most desirable to use for a particular product or service. These are the keywords that turn up most frequently during searches.
By making use of these strategic words and phrases in your copy, you will be able to boost your exposure to prospective clients. Your pages will turn up more often in the searches. Hence, you will be able to draw the attention of more potential buyers.
As you can see there are several ways that you can use Google Trends as a valuable tool for growing your business. It sounds simple enough but it is actually quite powerful. If you use it properly, you can double or triple your market reach and ultimately, your business revenue. The best thing is that this is a free service offered by Google. You won’t have to spend extra for such a powerful and invaluable business tool.
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