What are Google Analytics and how can it help your Business?
If you have an online presence for your business, there is a very good chance that you have already heard about Google Analytics. Indeed, business owners have been raving about how this web analytics service has helped them in boosting their sales and overall performance. But what is it exactly, and how can you use it to improve your business?
Understanding the Basics of Google Analytics
Launched by Google in the latter part of 2005, Google Analytics has played a major role in online marketing and many other business processes. While it is not the only web analytics service on the internet today, it is certainly the most popular. It is quite a powerful platform that can gather data from both iOS and Android systems. However, users can also choose to block Google Analytics from accessing their online activity.
The main function of Google Analytics is to track and report website traffic. For example, you can rely on the information from Google Analytics to find out about each user’s visit to your website. It will give you a wealth of information about these visits. You will be able to know the duration of the session, the pages that were visited, the bounce rate of the visitors, as well as where the visitors came from before landing on your site. It can also let you know what kind of browser your visitors are using, whether they are on a desktop or a mobile device, and which forms they have submitted while on your website. All this data can be very useful for improving your business in many ways.
The Cost of Google Analytics
You do not necessarily have to pay for Google Analytics because it is a free service, at least in its basic form. However, if you wish to use the much more advanced features offered by the platform, you will have to shell out as much as $150,000 per year. The fee is quite shocking but for the large businesses, the cost is actually worthwhile, considering the benefits that the premium features can give.
The good news is that most small and medium sized companies find that the standard package will more than suffice for their business needs. You can already access the key metrics of your website traffic from the basic package. All you must do is to learn how to use them in a strategic way that would dramatically improve the performance of your business.
Benefits of Google Analytics for Growing Your Business
The information that you can derive from Google Analytics can be used in a myriad of ways for the improvement of any business. However, it can all be daunting for beginners. Therefore, we have outlined some of the major benefits that even beginners can get from this amazing online tool.
Data Visualization Features
The numbers returned by Google Analytics are very useful but can sometimes be hard to comprehend when in their raw format. Therefore, the tool includes helpful data visualization features for better understanding and clearer interpretation of the website data.
Thorough Reporting Tools
With only a few clicks and some configurations of settings, you will be able to collect, present and compare the specific data that you need about your website traffic. The reporting tools also make it easy to analyze the data and apply them for the improvement of your marketing strategies.
Real Time Collecting and Reporting of Data
As visitors come onto your website, Google Analytics will be able to track them at once and will have detailed information about them immediately. Even if you are not able to check right away, the data will be systematically stored and available for you whenever you need it.
Comprehensive Audience Data
It is impressive what Google Analytics can tell you about the people that visit your website. The gathered data includes their location, the kind of device and browser they are using, the duration of their stay on your website, and much more.
Recommendations on Website Performance
Aside from providing you with key information about your visitors, Google Analytics takes it a few steps further and lets you know several things about the performance of your website. For example, it can tell you which areas of your website are giving excellent results as well as those that you can improve upon. The tool also suggests the kind of online marketing strategies that would deliver better outcomes for your website.
Setting up Google Analytics for Your Website
Experts recommend that you set up Google Analytics as soon as you launch your website. It does not matter if you do not understand how to use it just yet. What is important is that right from the beginning you are already using the tool to collect information about your visitors. This could prove to be very valuable especially when you start appreciating the value of long-term trends.
It is not difficult at all to set up and as mentioned earlier, it is absolutely free. First, you need to sign up for a Google account, if you have not already. Next, you can create your Google Analytics account and enter the required information, such as an account name, and the name and address of your website. Once your account is set up, you can add views and start tracking your pages.
Making the Most of Google Analytics for Your Business
It is very important to understand that the exact use of Google Analytics does vary across the different kinds of businesses. For instance, the approach that should be taken by a large retail website would be very different from that of a blog site.
To maximize the benefits that this incredible tool offers, you need to first identify your goals for your website. Are you most interested in gaining traffic? Are you looking for more interaction with your visitors? Do you want a higher conversion rate? Once you have identified your goals, then you can start figuring out how to use the data available from Google Analytics to help you reach those goals.
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